Americans Watch 33B Online Videos in Dec. ’09
Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service. (more…)
View ArticleSun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night. (more…)
View ArticleTop 10 Online Retailers by Conversion Rate – December 2009
The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
View ArticleNorth American Email Has High Failure Rate
Twenty percent of email in the U.S. and Canada is not making it to the inbox, according to a new study from email deliverability services company ReturnPath. (more…)
View ArticleMotorola Maintains Mobile Subscriber Market Share Lead
Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. (more…)
View ArticleBud, ETrade Score Big in Super Bowl Ads
Budweiser and ETrade were the big winners among TV advertisers in the 2010 Super Bowl, according to an online survey from MediaCurves.com. (more…)
View ArticleConsumers Favor Cheaper Liquor
U.S. consumers consumed a slightly higher quantity of liquor in 2009 as compared to 2008, but traded down on quality, according to the Distilled Spirits Council. (more…)
View ArticleTop 10 IT/Internet-based Business/Finance Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCouples Cut Valentine Spending
This year, consumer spending plans for Valentine’s Day are something of a mixed bag, according to the National Retail Federation (NRF) 2010 Valentine’s Day Consumer Intentions and Actions Survey. (more…)
View ArticleUS Consumers Tighten Purse Strings
Following a financially optimistic January 2010, US consumers are tightening their purse strings this month, according to the Consumer Reports Index. (more…)
View ArticleIdentity Fraud Hits 11M US Adults
The number of identity fraud victims in the US rose 12% between 2008 and 2009, according to the 2010 Identity Fraud Survey Report from Javelin Strategy & Research. (more…)
View ArticleBing Gives Microsoft Renewed Search Traction
Although Google Sites retained their dominance of the US search engine market in 2009, the introduction of Bing gave Microsoft renewed search marketplace traction, according to the comScore Digital...
View ArticleTop 10 Real Estate Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleDoritos Super Bowl Ad is Most-watched Ever
The Doritos ad which aired during the fourth quarter of the Super Bowl, at 9:30 pm, was seen by an estimated 116.2 million viewers, making it the most-watched television ad of all time, according to...
View ArticleSlower Wages Equal Lower Spending
A slowdown in consumer wage growth, exacerbated by rising energy costs, contributed to the second straight monthly decline in the Deloitte Consumer Spending Index in January 2010, according to...
View ArticleDigital Coupon Growth Outpaces Inserts
During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com. (more…)
View ArticleFacebook, Twitter Grow More than 100%
The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review. (more…)
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